What we're up to ...


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Benefits of story

• Create memorable learning.
• Strengthen bonds.
• Bring abstract ideas to life.
• Build on past experience.
• Discover hidden expertise.
• Try new ideas without risk.

Watershed Stories is a boutique communications firm
that specializes in using story
for learning, engagement and change.
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If you dig deep enough into any communications or educational project, you'll discover that the ultimate goal is change - getting people to think and do things differently. Keep digging and you'll find that the reverse is also true - getting people to change means that you have to engage them through communications and learning.

We help you meet project goals - and make change happen - by applying story-based strategies to traditional communication and learning activities, such as training, publishing, consultation, facilitation, research and organizational development.
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Our custom, story-based experiences help people:

Learn why they should change.
Develop the knowledge & skills they need to change.
Engage in creating solutions & implementing change.

We produce materials and media like newsletters, websites, brochures, videos, songs and podcasts that use stories to help people understand and act on complex ideas.

We also facilitate events like seminars, consultations and cafes where we help participants tell their own stories to share knowledge, experience and vision.

Our people are story veterans with 25 years of experience creating change. As award-winning educators and journalists, we bring a rare blend of expertise in adult learning, engagement design, storysharing and Appreciative Inquiry facilitation to our work. We're the only company in Canada to specialize in using story to facilitate change.

Find out more about how story-based change can help you.

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Story has no limits. We've used it to:
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• Report on scientific research through web-sites, newsletters & video.

• Identify best practices for sustainability.

• Explain the abstract theory of Appreciative Inquiry.

• Produce a community TV drama to stop propane sniffing by Inuit youth.

• Enhance the interpretive skills of National Parks personnel.

• Discover survival strategies among youth-at-risk.

• Create use-case scenarios for web-site development and testing.

• Research strategies for land use planning.

See some examples.